GoKawiilApple has had a jam-packed March after just three weeks. The company announced eight new products, broke a Mac launch record, and highlighted 13 enhancements coming to iPhone. Next, one of the most overdue Apple releases in years could follow: Personal Intelligence for Siri and Apple Intelligence.
Apple’s long road to a ‘more personalized’ Siri
Apple first unveiled Apple Intelligence as part of iOS 18 at WWDC 2024 on June 10, 2024. Apple rolled out most of the Apple Intelligence suite of features in iOS 18.1, iOS 18.2, iOS 18.3, and iOS 18.4.
Personal Intelligence, however, never made the iOS 18 release cycle. Neither did the kind of in-app action and on-screen awareness features that Apple originally announced.
Apple officially delayed its “more personalized” version of Siri one year ago on March 7, 2025. This is what Apple said at the time:
“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
At the time, Apple skillfully deployed the phrase “in the coming year” to mean that last year’s announcement wouldn’t be ready until next year at the earliest.
Then on January 12, 2026, Apple and Google made a joint announcement that the two companies were collaborating on a Gemini-powered upgrade to Siri and Apple Intelligence:
“Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year. After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.”
Apple reportedly targeted iOS 26.4 for the first Gemini-powered enhancements. While that release turned out to be feature-packed, the new Siri features aren’t present.
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