GoKawiilThe blueprint for Apple’s annual iPhone releases has stayed fairly consistent for years, but changes have already started, and rumors say even more iPhone overhauls are coming.
New iPhone models and release schedules will explore uncharted territory for Apple
Starting last year with the iPhone 16e and iPhone Air introductions, Apple began deviating from its well-established iPhone patterns.
Ever since 2020, Apple has launched four new flagship iPhones every fall: two ‘standard’ iPhones and two Pro models. For a while it also sold iPhone SE, but the budget model was rarely updated.
But in early 2025, iPhone 16e arrived as a brand new member of the lineup. It launched in February, not September, and wasn’t a one-off like iPhone SE. Instead, as iPhone 17e just proved, it was part of a new annual pattern.
Then in fall 2025, iPhone Air launched and shook up the previous lineup of two standard iPhones and two Pro.
For a product as important to Apple’s business as the iPhone, these changes were risks.
But rumors indicate even more risks are coming.
This fall, we’re expecting only two or three new iPhones to launch:
iPhone 18 Pro
... continue reading