Apple clearly has a target audience in mind for the new iPhone 16e. The company is also rather forthcoming about the future of the iPhone 16e.
Who is iPhone 16e for?
If you’ve always wanted an iPhone with an extra lowercase e in the name, then wow does Apple have an iPhone to sell you.
But seriously, Apple is pretty straightforward about which existing iPhone customers it anticipates will upgrade to the iPhone 16e.
Apple is aiming to reach current users of iPhone SE 2 and iPhone SE 3, iPhone 11, iPhone 12, and iPhone 12 mini. Or Android users who are already used to weird model names with random letters.
For these iPhone users, Apple has made a modern iPhone that isn’t completely state-of-the-art.
The target customer group is evident by how Apple compares the iPhone 16e to previous generation models — not just because the numbers are favorable for Apple (and favorable they are).
In the official press release, Apple specifically calls out iPhone 16e having six more hours of battery life than iPhone 11, and up to 12 more hours of battery life than any iPhone SE model. Apple also says that iPhone 16e is up to 80% faster than iPhone 11, and machine learning models run up to six times faster.
Apple goes into more detail on its iPhone 16e product page with its comparison tools. It highlights these battery life benchmarks for video playback:
iPhone 16e: up to 26 hours
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