GoKawiilLennar CEO Stuart Miller: ‘We use margin as a circuit breaker.’ Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.
Sunbelt housing markets are so weak that this $22B homebuilder is offering its biggest incentives since 2010
Why This Matters
The weakening of Sunbelt housing markets has prompted a major homebuilder to offer its most substantial incentives since 2010, signaling a potential shift in the housing industry. This development highlights ongoing challenges in the real estate sector and may influence future market strategies and consumer decisions.
Key Takeaways
- Lennar is offering its largest incentives since 2010 due to weak Sunbelt markets.
- The company uses margin as a 'circuit breaker' to manage market fluctuations.
- The housing market's current state could impact future homebuilding and sales strategies.
Get alerts for these topics