Most people who regularly use AI tools would say they’re making their lives easier. The technology promises to streamline and take over tasks both professionally and personally—whether that’s summarizing documents, drafting deliverables, generating code, or even offering emotional support. But researchers are concerned AI is making some tasks too easy, and that this will come with unexpected costs.
In a commentary titled Against Frictionless AI, published in Communications Psychology on 24 February, psychologists from the University of Toronto discuss what might be lost when AI removes too much effort from human activities. Their argument centers on the idea that friction—difficulty, struggle, and even discomfort—plays an important role in learning, motivation, and meaning. Psychological research has long shown that effortful engagement can deepen understanding and strengthen memory, sometimes described as “desirable difficulties.”
The authors worry that AI systems capable of instantly producing polished answers or highly responsive conversation may bypass these processes of learning and motivation. By prioritizing outcomes over effort, AI could weaken the experiences that help people develop skills, build relationships, and find meaning in their work.
IEEE Spectrum spoke with the paper’s lead author, Emily Zohar, an experimental psychology Ph.D. student, about why she and her coauthors (psychologists Paul Bloom and Michael Inzlicht) argue that friction matters—and what a more human-centered approach to AI design could look like.
When you say “friction,” what do you mean, from both a cognitive and an interpersonal standpoint?
Zohar: We define friction as any difficulty encountered during goal pursuit. In the context of work, it involves mental effort—rumination and persistence, staying on a problem for some time, and this helps solidify the idea and the creative process.
In relationships, friction involves disagreement, compromise, misunderstanding, a back and forth that is natural where you don’t always see eye to eye, and it helps you broaden your horizons. Even the feeling of loneliness is important. It motivates you to find social interactions. So having these negative feelings and difficulty is important in the social context.
Given that definition, what do you mean by “frictionless” AI?
Zohar: Frictionless AI refers to the excessive removal of effort from cognitive and social tasks. With AI, as we typically use it, it’s really easy to go from ideation right to the end product. You ask AI to solve something with one prompt, and it completes the whole thing. This is a problem because it takes away the intermediate steps that really drive motivation and learning, and it prioritizes outcome over process. Rather than working through the steps, AI does that meaningful work for you.
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