GoKawiilis a London-based reporter at The Verge covering all things AI and Senior Tarbell Fellow. Previously, he wrote about health, science and tech for Forbes.
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First came the AI beauty pageant. Then the AI music contests. Now, there is an award for AI Personality of the Year — perhaps the inevitable next step for the AI influencer economy as it transforms from quirky novelty into a serious and lucrative industry.
The contest, a joint venture between generative AI studio OpenArt and AI-powered creator platform Fanvue, with backing from AI voice company ElevenLabs, opens on Monday and runs for a month. The organizers said it is intended to “celebrate the creative talent ‘behind’ AI Influencers” and recognize their growing commercial and cultural clout.
Contestants will compete for a total prize fund of $20,000, which will be split between an overall winner and individual categories of fitness, lifestyle, comedian, music and dance entertainer, and fictional cartoon, anime, or fantasy personality. Victors will be celebrated at an event in May that the organizers are dubbing the “‘Oscars’ for AI personalities.”
To enter, you must develop your AI influencer on OpenArt’s platform and submit it at www.AIpersonality.ai. You’ll be asked for social media handles across TikTok, X, YouTube, and Instagram, as well as the story behind the character, your motivations for creating it, and details of any brand work.
Among those assessing contestants are 13‑time Emmy‑winning comedy writer Gil Rief, the creators of Spanish AI model Aitana Lopez, and Christopher “Topher” Townsend, the MAGA rapper behind AI-generated gospel singer Solomon Ray. According to a copy of the judges’ briefing seen by The Verge, contestants will be scored on four criteria: quality, social clout, brand appeal, and the inspiration behind the avatar. Specific points include reliably engaging with followers, portraying a consistent look across social channels, accurate details like having the “right number of fingers and thumbs,” and having “an authentic narrative” behind the avatar.
The contest is open to established creators and novices alike, though existing AI influencers will still need to submit material produced on OpenArt’s platform, Matt Jones, head of brand at Fanvue, told The Verge.
Despite being designed to celebrate creators of virtual influencers, Jones said that entrants don’t need to publicly identify themselves. “If a person who created this amazing piece of work wants nothing to do with the press or to expose themselves or to have their name out there, that’s obviously fine,” he said. “There would be no need to thrust anybody into the limelight here. We would just celebrate the piece of work.”
That creators can remain anonymous feels odd for a contest judging authenticity, particularly in an AI influencer ecosystem built on fictional people, fake personas, and fabricated backstories. That same anonymity has also helped grifts flourish with little accountability, from the AI white nationalist rapper Danny Bones to MAGA fantasy girl Jessica Foster.
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