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I Tested Coleman's Snap 'N Go, the World's First Collapsible Hard Cooler

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Why This Matters

Coleman's innovative Snap 'N Go collapsible hard cooler introduces a space-saving solution for outdoor enthusiasts and travelers, addressing the challenge of bulky traditional coolers. Its ability to fold down to a fraction of its size enhances portability and storage convenience, potentially transforming the market for durable, hard-shell coolers. This development signals a shift towards more versatile and space-efficient outdoor gear in the tech and consumer goods industries.

Key Takeaways

Hard coolers are easier to manage once you get where you're going. It's the getting there with those bulky, portable ice boxes that proves challenging.

If you've ever packed a car or camper for a camping trip, you know that space is precious. Tents, clothing, snacks and other outdoor essentials take up the bulk of the room inside your vehicle before you and your companions even jump in your seats. Now throw your bulky coolers into the mix, and you're left with even less space.

When it is folded down, the Coleman cooler is easy to slide in tight spaces. Corin Cesaric-Epple/CNET

Soft coolers have always been better for keeping in your car since most can squish down to the size of a throw pillow, but that notion might be changing.

With the release of its first-ever collapsible hard-cover cooler, Coleman is looking to flip the script on hard versus soft coolers. I got my hands on a test unit to see if this foldable hard cooler does what it's meant to.

How it works

I knew the Snap 'N Go was a heavy-duty cooler when I picked up the package from my front porch. It wasn't a large package, but it was decently heavy, as the cooler weighs 20 pounds when empty. While cooler bags have been around for some time, and they're lighter and easy to fold into a small square, the Snap 'N Go is the first ever hard-shell cooler that can collapse to a smaller size -- up to one-third its size.

The 55-quart cooler can hold up to 93 cans. Corin Cesaric-Epple/CNET

It is available in three colors (light blue, black and dark blue) and in sizes 35-quart, 45-quart and 55-quart, which can hold up to 93 cans without ice. The 55-quart version is less than 5 inches tall when collapsed, making it easy to fit in tight spaces or store away when not in use.

The waterproof liner folds down just as easily. Corin Cesaric-Epple/CNET

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