GoKawiilWhy Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2026. Augmented and virtual reality companies continue to harness the technology for everything from family entertainment to healthcare and workplace safety. Xreal’s wearable displays offer users new options for integrating AR with workflows and devices, and RayNeo’s ultralight AR glasses deliver AI features and a stunning 43-inch virtual display. AR and VR are even creating innovative forms of entertainment. Cosm has built “shared reality” domes that let spectators immerse themselves in sports and movies as if they were in the stadium or scene, and Immotion’s VR shows bring education and entertainment to a host of zoos and museums. Virtuix takes VR entertainment to the home gym, with a variety of games available to play—and exercise with—on its omnidirectional treadmill hardware.
The most innovative augmented and virtual reality companies of 2026
Why This Matters
The advancements by companies like Cosm, Xreal, Immotion, and XRHealth highlight the rapid innovation in AR and VR technologies, transforming entertainment, healthcare, and workplace experiences. These developments are set to redefine how consumers and industries engage with digital environments, making immersive experiences more accessible and integrated into daily life.
Key Takeaways
- AR and VR are expanding beyond entertainment into healthcare and workplace safety.
- Wearable AR devices like Xreal and RayNeo are enhancing productivity and AI integration.
- Immersive experiences are becoming more accessible at home and in public spaces, such as shared reality domes and VR gyms.
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