GoKawiilToday, Apple announced a massive shift in how it approaches the enterprise market. On April 14, Apple will merge all of its business and enterprise tools under a single, unified platform simply called Apple Business. The biggest news in this announcement is that the built-in mobile device management features (previously a paid subscription under Apple Business Essentials) will be completely free for organizations in over 200 countries.
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For years, Apple has had its business tools scattered across different portals and services. You had Apple Business Manager for deployments and apps, Apple Business Essentials for small business device management, and Apple Business Connect for managing how your brand appeared in Maps and other services.
On April 14, those three portals will merge into a new single platform. Existing customers and data will automatically migrate to the new unified Apple Business platform. This system covers four main pillars: device management, people management, brand management, and support. Instead of hopping between three different websites, an administrator can now handle everything from a single dashboard.
Managing devices and people
By bundling device management directly into the free Apple Business platform, Apple is making it clear that business devices need to be managed. It now includes “Blueprints” to easily set up devices with preconfigured settings right out of the box.
The update also expands how IT teams handle their directory and roles. Apple is introducing a whole new set of custom roles, allowing for granular control over who can assign devices or manage apps without giving everyone full administrator access. They are also expanding the Admin API for custom reporting.
On the end-user side, Apple Business enables automated Managed Apple Account creation via identity providers like Google Workspace and Microsoft Entra ID. Later this year, a new companion Apple Business app will allow employees to install work apps, view a company directory, and request support on the go. Note that this companion app will require iOS 26, iPadOS 26, or macOS 26.
While the core device management and brand management features are free for businesses, Apple is offering paid iCloud storage upgrades directly within the portal. 5GB is included for free. Customers in the US can purchase additional iCloud storage up to 2 TB per user, starting at $0.99 per user per month. AppleCare+ for Business is also available starting at $6.99 per month per device or $13.99 per month per user, covering up to three devices.
Brand management
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