GoKawiilBackground checks, company phone, drug tests, exams, and a truck that wouldn't start on day one.
How it started
I've been GTM consulting for companies selling into traditional industries, and noticed prospects have become less likely to offer their time for ride-alongs and research calls.
They get too many requests, and vibe coding is drawing their attention to self-build.
I grew up helping out with our family plumbing business back home, so getting my hands dirty wasn't new.
I decided to go all-in and do the job for real.
Why pest control?
I was helping a renovation company with GTM. One of their projects was a beautiful home for a guy who sold his pest control company a few years back.
He built the company over 20 years and adopted the vertical SaaS of the day from the very beginning, while competitors didn't. He knew the software had played a big part in the success.
The more he told me, the more I liked the sound of it: recurring revenue, specialization, fragmented, regulated, $30B TAM in the US.
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