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ZDNET's key takeaways
Samsung's new Galaxy A37 and A57 5G phones pack a lot of value.
The 45W wired charging stands out, as it beats even the Galaxy S26.
With aggressive carrier promotions, the A-series will likely sell well (again).
Hear me out: the most popular smartphone on the market is probably not the one in your pocket -- or your wishlist.
According to Counterpoint Research, the best-selling iPhone in 2025 was the iPhone 16 -- not the iPhone 17 or iPhone 17 Pro Max. For Samsung, the Galaxy A16 5G topped the list, followed by the Galaxy A06 4G. Surprising, right?
Also: The best phone deals from T-Mobile, Verizon, AT&T and other carriers right now
That's why phones like the new Galaxy A37 5G and A57 5G matter so much. They're competitively positioned, with price points and feature sets that make them appealing to arguably the most critical user base, especially in the US: carrier store customers. The A-series is among the most obtainable handsets, with frequent BOGO and "free phone" promotions that play well with Samsung's brand power.
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