GoKawiilOne of the most overly hyped, unfortunately named and curiously positioned cars has been officially killed. It's the Afeela 1, better known as the PlayStation Car, and it was meant to be an ultimate intersection of personal mobility and digital media. It is, instead, dead, killed by a combination of headwinds that even the most pessimistic of mobility analysts couldn't have foreseen when it was first revealed six years ago.
That said, the six year interval might have been the biggest blow to the Afeela 1's chances.
How did we get here?
What was to become the Afeela 1 debuted at CES 2020 as the Sony Vision S, a car that made headlines not so much for the way it looked (it was pretty plain) or the way it was supposed to drive (Sony didn't really talk feel). It was notable simply because it was a car from a company best known for TVs that looked amazing and video game consoles that were impossible to find.
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A few years later, Sony paired up with Honda to show that this wasn't just a Gran Turismo fantasy made manifest. This was going to be an actual production car. In 2025, it was given a price tag: $100,000, along with a maximum range of about 300 miles. With cars like the Lucid Air already on the road, going 400 miles on a charge and costing less, Afeela 1 looked out of date well before it entered production.
Back then, I said it was already shaping up to be a PS4 in a PS5 era, and a year later, the unveiling of a slightly taller SUV version didn't exactly shift the fates in the Afeela's favor.
That incredibly long rollout, teasing a car for six full years, was pretty damning, but that was far from the only factor in the demise of the Afeela 1.
A geopolitical EV catastrophe
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