GoKawiilThere’s big news today for app developers. No, it’s not lowered App Store commissions. Instead, Apple on Wednesday announced a significant update to its App Store Connect service, which is where developers publish, manage, and track their apps’ performance across the company’s platforms.
The changes bring more than 100 new metrics to track across areas like monetization and subscription data, as well as others designed to help developers better understand their apps’ in-app purchase performance and how well their offers are getting results.
There are already a number of third-party services that offer glimpses into app performance, including broader app intelligence platforms, like data.ai and Sensor Tower, as well as those dedicated to subscription app developers, like RevenueCat. However, the advantage of the new App Store Connect metrics is that they’re the only ones based on Apple’s own data — not estimates.
Among the added features are new subscription reports that can also be exported via an API, allowing developers to analyze their apps’ performance when they’re offline, or import Apple’s data into their own systems.
Developers will also be able to learn more about their users by analyzing their behavior around things like the download date, source, offer start date, and more. With this, developers will be able to see how a particular cohort of users engaged with the app during a period of time, like how one regional expansion compared to another, for instance.
There are also new peer group benchmarks that let developers see how they compare with their competition in download-to-paid conversions and proceeds per download.
Apple notes that it uses aggregated cohort data to protect users’ privacy, and it takes advantage of other differential privacy techniques to protect individual developer performance.
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