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Why I left Evernote for Notion after 14 years - and a 900% price creep

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Why This Matters

This article highlights the impact of AI integration and pricing strategies on customer loyalty and platform choice, illustrating how increased costs and perceived value can drive long-term users to switch to competitors like Notion. It underscores the importance for tech companies to balance innovation with affordability to retain users in a competitive landscape.

Key Takeaways

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ZDNET's key takeaways

This saga shows how new AI features can mean new costs.

Be careful when you look at tiers and pricing structures.

Evaluate your alternatives regularly.

By intermingling new AI features into Evernote and charging me more for the privilege of having them, as well as other dubious improvements, Bending Spoons has fallen completely out of touch with me as an Evernote customer. After being a loyal subscriber for over 14 years, I've left for Notion. Not only is the tool a better alternative, but it also offers better value.

To me, this saga of my Evernote-to-Notion migration is also part of the larger conversation about the degree to which AI should be incorporated into the hardware and software we already use, and how we as customers should be expected to pay for it. As you will see, Notion offers AI features. However, it has cleverly architected its application infrastructure to make these features only available to higher-paying customers.

Also: I built an app for work in 5 minutes with Tasklet - and watched my no-code dreams come true

In other words, for existing Notion users who want the traditional utility of Notion without the infusion of AI, they can have it at a free or reasonable price. On the other hand, AI is now part of all Evernote versions, and customers are expected to pay more for it, as well as the improvements that other software companies traditionally made to their wares to remain competitive.

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