GoKawiilThe app has proved especially vital this year, which has been one of the weirder winters on record. The US West saw very little daily snow, despite an intense storm cycle that led to one of the deadliest avalanches in history. That storm was followed by one of the fastest melts in memory, and several resorts in California are already shutting down for the season. Meanwhile, in the East, the ongoing snowfall has offered a rare gift: a deep and seemingly endless winter..
MIT Technology Review caught up with Allegretto, better known as BA, in the Tahoe mountains to talk about the weather, AI, avalanches, and how a little weather app became the closest thing powder-hounds have to a crystal ball: a daily dump of the freshest, most decipherable, and most micro-accurate forecasts in the biz. And how two once-broke ski bums—Allegretto and his Colorado counterpart, CEO Joel Gratz— managed to bootstrap a business and turn an email list of 37 into a cult following half a million strong.
This interview has been edited for clarity and accuracy.
You grew up in New Jersey. Middle of the pack as far as snowy states. What were your winters like as a kid?
I was always obsessed with weather. Especially severe weather. Nor’easters. There was the blizzard of ’89, I believe, that hit the East Coast hard—dropped two to three feet of snow, which was a lot for the Jersey Shore. My dad worked for the highway authority, so he had tools other than the evening news. He was in charge of calling out the snowplows whenever it snowed, so I just remember chasing storms with my dad. I wasn’t allowed to ride in the snowplows. I’d watch them. When I got older, I was the one shoveling the neighbors’ driveways. I just liked being out there. In it. In college, I used to go around and shovel all the girls’ sidewalks. That was fun.
When did you start skiing?
We would cut school and take a bus to go skiing, unbeknownst to our parents. It was the ’90s, and the surfers decided snowboarding would be fun, so the local surf shop started running a bus and all these surfers would show up and hop the bus to Hunter Mountain. We’d drive to the Poconos, go night skiing, turn around. It wasn’t uncommon for me in high school to get in the car by myself, either —and just drive. Me, my dog, my backpack. I’d sleep in gas stations and ski. Storm-chasing around the Northeast.
What were you really chasing, you think?