GoKawiilThe brand is expanding through a new partnership with New Balance and its first-ever sports-based shoe. When it was founded in 2017, the shoe brand Kizik was on a mission to bring hands-free shoe technology into the mainstream. It’s now taking two big steps to further that goal.The company is today announcing both a major partnership with New Balance and a new shoe, the $149.95 Kizik Freedom Run, which debuts on April 17. Together, the moves represent an expansion of its existing licensing agreements strategy and of its tech into the performance category for the first time.
Kizik’s next big step is a slip-on running shoe
Why This Matters
Kizik's partnership with New Balance and the launch of its first sports shoe mark a significant expansion of its innovative hands-free footwear technology into the performance and athletic markets. This development could influence the industry by encouraging more accessible, easy-to-wear shoes across various categories, benefiting consumers seeking convenience and functionality.
Key Takeaways
- Kizik is partnering with New Balance to expand its reach into sports footwear.
- The new Kizik Freedom Run is the company's first performance-oriented shoe.
- This move signals a broader industry shift towards integrating hands-free technology into athletic and everyday shoes.
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