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Why hiring the weirdos works

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Why This Matters

This article highlights the importance of unconventional hiring strategies in the tech industry, emphasizing that passion and diverse backgrounds can drive innovation and growth in startups. It underscores how valuing obsession over pedigree can lead to building dynamic, motivated teams capable of rapid scaling. For consumers, this approach can result in more innovative products and services driven by passionate, dedicated individuals.

Key Takeaways

When you’re building at breakneck speed, hiring a trusted team is crucial for an early-stage startup. In this episode of Build Mode, Isabelle Johannessen sits down with Isaiah Granet, the CEO and co-founder of Bland, a voice AI company that has grown from pre-seed to Series B in just 10 months. Their team has ballooned to 75 people and Granet has tactical advice on how the company managed to find hidden talent in unlikely places.

With a founding team fresh out of college, Bland’s early hires were selected for their passion, rather than pedigrees.

“We were searching for a really long time for our founding engineer. The person that we ended up hiring, his work experience was a few months at an insurance company in Iowa. And before that, he had been a manager at a Taco Bell, and before that on a factory floor,” Granet told Build Mode, adding that the team found him through his GitHub account.

“The thing that got me was not his tech,” Granet said. “We asked him, like, what do you do for fun? And I have never seen a grin as big as on his face. He said, ‘I like to ship code.’”

After that hire, Bland began prioritizing people who were obsessive about their passions and as young and scrappy as the company. From philosophy majors to beekeepers, the Bland team has been built on people outside of the typical tech ecosystem.

“There’s people out there that have things that are not valuable on résumés, but are incredibly cool. What it just shows is that level of obsession, because that can be put onto anything,” Granet said.

As the company has grown in the past year, the leadership team has had to learn not only how to hire, but also how to keep the team motivated and happy. In the episode, Granet goes into detail about how Bland developed a fair pay structure and ensured that all early hires understood their equity.

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