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Netflix is hiking your prices yet again: Standard, premium, and ad-supported all going up

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Why This Matters

Netflix's latest price hikes reflect its continued dominance in the streaming industry, but they also raise concerns about affordability for consumers. As prices increase across all tiers, subscribers may reconsider their plans or seek alternatives, highlighting ongoing challenges in balancing profitability and customer satisfaction in the streaming market.

Key Takeaways

Edgar Cervantes / Android Authority

TL;DR Netflix is raising its prices for all subscribers.

The last price hike was in January 2025.

Now the standard plan costs $19.99 a month, up from $17.99.

Netflix continues to be the the streaming behemoth that all other services measure up against, and that means that Netflix feels pretty comfortable raising prices time, and time, and time again. If you had just gotten comfortable with 2025’s price hikes, we’ve got bad news — they’re going up again.

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Netflix just updated its plans and pricing support page with new prices for all of its subscription tiers:

Netflix plan Old price New price Netflix plan Standard with ads

Old price $7.99/month

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