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Vietnam Urges AI for Social Media Toxic Content Control

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Why This Matters

Vietnam's recent directive mandating AI-based filtering of toxic content on social media platforms marks a significant step in the country's efforts to regulate online content and combat disinformation. This move increases pressure on global tech giants like Meta, Google, and TikTok to collaborate with Vietnamese authorities and establish local data infrastructure, reflecting broader regulatory trends in the region. For the tech industry, it highlights the growing importance of AI-driven moderation and compliance with national laws to operate in Vietnam and similar markets.

Key Takeaways

In a bid to curb “toxic” content, Vietnam has mandated the use of artificial intelligence (AI) models on cross-border social platforms to filter out “toxic” content. Government-backed broadcaster Vietnam Television (VTV) reported this on Saturday, July 1. This is the first time such an order has been made public in Vietnam.

The directive targets major companies, including Meta’s Facebook, Google’s YouTube, and TikTok.

The fresh directive increases the pressure on these social media platforms. Through this order, the Vietnamese administration has urged social media platforms to collaborate with local authorities to eradicate offensive, false, and anti-state content.

A Call for Domestic Data Storage

The declaration was made during the mid-year review event held by the information ministry. The event was open to select newspapers.

There were no further details in the report regarding the deadline or implementation methods for this directive.

The order comes amid increased pressure on these platforms to control disseminated content, particularly in the first half of this year. During this period, Facebook, YouTube, and TikTok removed 2,549 posts, 6,101 videos, and 415 links, respectively, in response to government requests.

This latest requirement is part of Vietnam’s more comprehensive regulatory regime for foreign social media platforms. It aligns with Vietnam’s continued efforts to combat disinformation.

It also aims to compel overseas tech firms to establish representative offices within the country and store data domestically. Such efforts have been backed by several regulations and a cybersecurity law introduced in recent years.

Intensified Regulations

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