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With Sora’s death, AI’s age of frivolity may be ending

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Why This Matters

The shutdown of Sora’s synthetic video social network signals a shift in the AI industry from playful experimentation to more responsible and sustainable development. This change underscores the importance of balancing innovation with ethical considerations, impacting both tech companies and consumers. As AI matures, it may lead to more meaningful and trustworthy applications in the future.

Key Takeaways

I’m not embarrassed to admit I liked OpenAI’s synthetic video social network. But I understand why it’s going bye-bye. Hello again, and welcome back to Fast Company’s Plugged In. Before we get underway, a little self-promotion: Apple’s 50th anniversary is on April 1. As the big day approached, I realized that many people present at the company’s creation were still very much with us. So I interviewed 23 of them for an oral history, “How Apple Became Apple: The Definitive Oral History of its Earliest Years.” It’s chock-full of great tales as told by everyone from cofounder Steve Wozniak to Liza Loop, the first Apple user. Hearing these pioneers reminisce, I felt like I had been there, too—and so will you, I think. Here’s the article.