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Key Takeaways Confirmation Day isn’t for figuring out if you like the franchise. It’s for confirming you don’t dislike anything major.
If you’re not ~95% sold beforehand, you’re too early.
This is about spotting red flags and validating culture, not starting from scratch.
You’ve performed your initial research, carefully vetted brands, narrowed your options, met with franchise development representatives, completed due diligence and you’ve come to the final stage in the process: Confirmation Day (sometimes called Discovery Day, Decision Day or Meet the Team Day).
It all comes down to that moment. With such a big decision on the line, you must be prepared walking in to make the best possible decision for your future.
Over the last 8+ years as a franchise consultant, I’ve worked with hundreds of candidates, offering guidance as they take this final step in the discovery process. Here are a few key tips to help individuals navigate their Confirmation Day experience:
Before your visit
Mindset: Confirmation Day is a significant time and money investment for both you and the franchisor. My recommendation to candidates is always to have it narrowed down to one brand that you are 95% confident is a YES before committing to Confirmation Day.
You should have completed your baseline due diligence and financial projections to conclude this is your chosen brand. The primary purpose of Confirmation Day is to look for major red flags, misalignment of vision and a strong cultural fit.
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