OpenAI's US Ad Pilot Exceeds $100 Million In Annualized Revenue In Six Weeks

An anonymous reader quotes a report from Reuters: OpenAI's ChatGPT ads pilot in the United States has crossed the $100 million annualized revenue mark within six weeks of launch, a company spokesperson said on Thursday, pointing to robust early demand for the AI startup's nascent advertising business. [...] While roughly 85% of users are currently eligible to see ads, fewer than 20% are shown ads daily, with considerable room to grow ad monetization within the existing user pool, the spokesperson said. "We're seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback," OpenAI said. The company plans to expand the test globally in additional countries in the coming weeks, including in Australia, New Zealand, and Canada. OpenAI has now expanded to over 600 advertisers, with nearly 80% of small- and medium-sized businesses signaling interest in ChatGPT ads, the spokesperson said. The ChatGPT maker is set to launch self-serve advertiser capabilities in April to broaden access and drive further growth. CEO Sam Altman announced plans to begin testing ads on ChatGPT back in January after previously rejecting the idea. "I kind of think of ads as like a last resort for us as a business model," Altman said in 2024. Further reading: OpenAI CFO Says Annualized Revenue Crosses $20 Billion In 2025