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Bluesky’s new app is an AI for customizing your feed

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Why This Matters

Bluesky’s new app leverages AI and the AT Protocol to enable users to customize their social feeds without coding, marking a significant step toward more accessible and personalized digital experiences. This development could democratize app creation, empowering a broader range of users and developers to innovate on open protocols. As a result, the tech industry may see increased innovation and user-centric customization in social media and beyond.

Key Takeaways

We built the AT Protocol so anyone could build any app they imagine on top of it, but until recently “anyone” really meant “anyone who can code.” Agentic coding tools change that. For the first time, an open protocol can be genuinely open to everyone. It’s increasingly possible to personalize software with no coding experience at all. The Atmosphere is an open data layer with a clearly defined schema for applications, which makes it uniquely well-suited for coding agents to build on.