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Vivo launches X300 Ultra flagship ‘designed for professional photography’

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Why This Matters

Vivo's X300 Ultra flagship emphasizes professional-grade photography with Zeiss lenses, massive sensors, and advanced video capabilities, marking a significant step toward high-end cameraphones. Its launch signals a focus on integrating professional photography tools into mobile devices, appealing to both consumers and industry professionals. The upcoming global release could influence the smartphone camera market and set new standards for mobile imaging technology.

Key Takeaways

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Vivo has launched the X300 Ultra in China today, the company’s latest flagship that really puts the “camera” in cameraphone. The device is “designed for professional photography,” according to Vivo’s press release, and features a set of Zeiss camera lenses that are optimized for specific shooting styles, including telephoto close-ups, wide-angle, and videography.

My colleague Dom got an early look at the X300 Ultra’s upgraded telephoto extender lens and professional camera cage at MWC this year, but now we have more specifications for the phone itself. The big story here is the camera array. The X300 Ultra features a “3+2 ZEISS Master Lenses Collection” built around some massive sensors. This includes a 14mm ultra-wide (Sony LYTIA 818), a 35mm “Documentary Camera” (Sony LYTIA 901), and an 85mm “Gimbal-Grade APO Telephoto” packing a 200MP Samsung HP0 sensor. Optical Image Stabilization is featured across all of its focal lengths.

On the video front, the X300 Ultra supports Multi-Focal 4K 120fps 10-Bit Log Video and is compatible with the ACES professional post-production workflow. Sound is recorded with a quad-mic, with wireless mics also supported.

The phone itself is powered by a Snapdragon 8 Elite Gen 5 processor and includes a 6600 mAh battery. It’s available in five variants, ranging from 12GB-16GB of memory and 256GB-1TB of storage, and comes in three color options: black, silver, and green.

What we don’t know yet is the price. Vivo has promised to release the X300 Ultra “in global markets” sometime later this year, which would make this the first Ultra phone that Vivo is launching outside of China. That doesn’t guarantee it’ll be available in the US, but at least there’s hope