GoKawiilThe fitness industry is consolidating fast — and the latest deal is one of the biggest yet. Playlist, the parent company behind fitness brands Booker, ClassPass, and Mindbody, has officially merged with EGYM, a startup known for its smart gym equipment, AI-driven workout plans, and corporate wellness marketplace Wellpass.
Playlist announced on Tuesday that the transaction is officially complete after first disclosing the agreement in January. With everything now finalized, EGYM will operate under Playlist alongside its other brands, and leadership will be shared between Playlist CEO Fritz Lanman and EGYM CEO Philipp Roesch-Schlanderer.
The deal values the combined company at $7.5 billion.
The merger is expected to create a fitness and wellness powerhouse. By bringing EGYM into the mix alongside B2B platforms like Booker, which supports spas and salons, and Mindbody, which offers software widely used by gyms and studios, plus the consumer app ClassPass, Playlist is stitching together multiple layers of the industry into a single system. Together, the combined company spans everything from how fitness businesses operate to how users discover and book classes, to how workouts are delivered in the gym, and even how employers offer fitness as a benefit.
The scale is particularly notable. The company says it will reach millions of users across more than 30 countries, bringing together over 40,000 businesses on Mindbody, more than 88,000 venues on ClassPass, upwards of 20,000 employer partners through EGYM Wellpass, and over 33,000 fitness locations with EGYM equipment.
It’s hardly alone in making such moves. Recent moves include MyFitnessPal acquiring Cal AI, an AI calorie counting app, and Strava buying two apps: cycling app The Breakaway and running app Runna.
EGYM itself acquired U.S.-based FitReserve in 2024.
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