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OkCupid settles claims it shared user photos with a facial recognition company

read original get Photo Privacy Protection Case → more articles
Why This Matters

This settlement highlights the ongoing concerns around data privacy and transparency in the tech industry, especially regarding how user data is shared with third parties without explicit consent. It underscores the importance for consumers to be vigilant about their privacy rights and for companies to adhere to their privacy policies to maintain trust. The case also signals increased regulatory scrutiny on data practices, encouraging more responsible handling of user information across platforms.

Key Takeaways

is a senior policy reporter at The Verge, covering the intersection of Silicon Valley and Capitol Hill. She spent 5 years covering tech policy at CNBC, writing about antitrust, privacy, and content moderation reform.

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Dating app OkCupid agreed to settle claims from the Federal Trade Commission that it deceived millions of users by sharing their photos with a third-party facial recognition company without their consent.

OkCupid and parent company Match Group did not admit wrongdoing as part of the settlement, but instead promised not to make similar alleged misrepresentations in the future. According to the FTC complaint, after facial recognition company Clarifai reached out to one of OkCupid’s founders in 2014, the app gave it access to nearly three million OkCupid user photos, alongside demographic and location data about users. That access violated OkCupid’s own privacy policy, the FTC alleged, since it didn’t give users a chance to opt out of their data being shared.

After sharing the data, OkCupid and Match later tried to obscure their relationship with Clarifai when The New York Times reached out about it for a story, the FTC alleged. Still, the settlement does not impose penalties on OkCupid or Match, nor directly address the data allegedly shared with Clarifai. The companies promise not to misrepresent their data collection and sharing policies in the future, and submit to compliance monitoring, which could subject them to further action if they’re found to violate the order, once approved by a court. FTC consumer protection bureau director Christopher Mufarrige said in a statement that the settlement shows, “The FTC enforces the privacy promises that companies make.”

“The alleged conduct at issue does not reflect how OkCupid operates today,” OkCupid spokesperson Michael Kaye said in a statement. “Over the years, we have further strengthened our privacy practices and data governance to ensure we meet the expectations of our users.” Match and Clarifai did not immediately respond to requests for comment.

Update, March 31st: Added statement from OkCupid.