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Google introduces a new video generation model as OpenAI shutters Sora app

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Why This Matters

Google's new Veo 3.1 Lite model enhances AI-driven video generation for professional developers, offering cost-effective options for creating short, high-quality videos. This development signals Google's ongoing commitment to AI video technology, even as competitors like OpenAI exit the space. The price reductions for the Veo 3.1 Fast model further lower barriers for developers integrating AI-generated videos into their products.

Key Takeaways

Mishaal Rahman / Android Authority

TL;DR Google has introduced a new AI video generation model, Veo 3.1 Lite.

The new model is meant for professional developers, offering paid video generation starting at five cents per second.

Google’s Veo 3.1 Fast model is also going down in price starting next month.

Google’s not calling it quits on AI video, even as OpenAI shutters its Sora AI video app. The company announced a new Veo model today, aimed at developers looking to offer video generation in their own products.

Google introduced its new Veo 3.1 Lite model in a blog post today. The model is meant to balance “practical utility with professional capabilities,” the post says, costing developers as little as five cents per second for 720p generated video, including audio.

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You won’t be able to generate videos with Veo 3.1 Lite in the Gemini app; it’s only available for paying Google AI Studio users. For those users, 720p video costs five cents per second and 1080p video costs eight cents per second. There are options to make landscape video clips in 16:9, or portrait in 9:16. The new model can’t generate 4K imagery.

There are options to create clips that are four, six, or eight seconds long — not suitable for trying to make movies, but useful for whipping up gen-AI animations to add to website or app interfaces.

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