Why This Matters
Paramount Plus is expanding its sports coverage by offering exclusive live streams of the 90th Masters Tournament, providing viewers with more flexible viewing options beyond traditional CBS broadcasts. This move highlights the growing importance of streaming platforms in delivering live sports content directly to consumers, enhancing accessibility and engagement. For sports fans and tech companies alike, it signals a shift towards more integrated and versatile streaming experiences for major sporting events.
Key Takeaways
- Paramount Plus offers exclusive live coverage of the Masters Tournament.
- Streaming platforms are increasingly supplementing traditional TV broadcasts for major sports events.
- Enhanced streaming options provide greater flexibility and accessibility for viewers.
The 90th Masters Tournament runs from April 9-12 at the Augusta National Golf Club in Augusta, Georgia. The Masters has been broadcast on CBS for decades, and this year, on top of the traditional broadcast, Paramount Plus will provide even more exclusive coverage throughout the final rounds of the tournament.
Daily live coverage of the first two rounds will stream on Paramount Plus from 9:15 a.m. ET to 7:30 p.m. ET on April 9 and 10. You can tune into the third and fourth rounds on both CBS and Paramount Plus live from 2 p.m. to 7 p.m. ET on April 11 and 12. As a bonus, catch additional Saturday and Sunday coverage from 12 p.m. to 2 p.m. ET both days on Paramount Plus.
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