GoKawiilStephen Curry/Google
TL;DR Google is preparing to launch a screen-free Fitbit band to rival Whoop’s wearables.
NBA player Stephen Curry has already shown off the new Fitbit in an Instagram promotion.
The device has a gray cloth design with orange lining, and will reportedly operate on a subscription model.
Google is preparing to expand its wearable lineup with a new kind of Fitbit, one that ditches the screen entirely and leans heavily on subscriptions and AI.
According to Bloomberg, Google is developing a new fitness band designed to compete with screenless wearables from Whoop and Oura.
Unlike traditional fitness trackers, this upcoming device reportedly won’t have a display. Instead, it will focus on passive health tracking, with insights delivered through the Fitbit app.
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Google is said to be adopting a hybrid business model similar to Whoop’s. While users will pay for the hardware upfront, many advanced features of this new Fitbit band will be locked behind a paid subscription. There’s no word on what this subscription might cost.
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