GoKawiilIf there are two universal truths about mobile carriers it’s that unlimited plans never are, and companies will always try to find ways to kick you off legacy plans. If you’re on a legacy AT&T plan, look out for price hikes this month …
The company last month announced that “retired” Unlimited plans would increase in price from April. The carrier’s definition of a legacy plan is rather broad with a cut-off date of last July.
The monthly plan charge on our retired unlimited wireless plans is increasing. This change helps us continue providing reliable network service, quality products, and great customer experiences. As part of this change, you’ll get an extra 20GB of hotspot data per month. Starting in April 2026, wireless plans active prior to July 24, 2025 will see the relevant price change reflected on your bill.
According to that announcement, single line plans would go up by $10 a month while multiple line plans would rise by $20. This was part of a ploy by AT&T to try to persuade customers to switch to its new unlimited plans.
However, CNET reports that the carrier appears to be applying the changes very inconsistently.
Not everyone is seeing the same deal. As an AT&T mobile plan subscriber myself, when I signed into my own AT&T account to compare options, I was directed to a different support page that says prices are going up $5 per smartphone line […] I also discovered a third support article that applies to customers on retired Mobile Share plans. If your plan includes less than 6GB of data, the price is increasing $5 a month. If it’s a plan with more than 6GB a month, the price goes up $10 a month.
As always when faced with a price hike, it’s worth shopping around both within your existing carrier’s plans and in competitor networks to see what is now the best deal for your needs.
Photo by Jakub Żerdzicki on Unsplash