GoKawiilApple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.
Apple doubles down on Little Finder Guy, internet rejoices
It has been really interesting to watch Apple’s campaign for the new MacBook Neo.
While it is clearly aimed at younger users who have never had any real contact with the Mac, it is also one of Apple’s most fun campaigns in a long time.
Amid the brain-rot-adjacent TikTok videos of the first run of ads, Apple hosted a livestream featuring an adorable character that the internet quickly dubbed Little Finder Guy.
In the days that followed, there was no lack of 3D models, 3D-printed models (which you can print at home), wallpapers, and other fun creations featuring Little Finder Guy.
And now, Apple has released a new set of videos on TikTok where Little Finder Guy is either the main character, or makes a quick cameo as the videos, like, sort of tell Gen Z users that its tools are like, kinda super useful or whatever.
Watch them below:
get festive!
DND
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