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Google's Latest Enticement for Its AI Pro Plan: 5TB of Cloud Storage

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Why This Matters

Google's new AI Pro plan now offers 5TB of cloud storage, enhancing its appeal for users leveraging AI features across Google services. This move underscores Google's strategy to integrate more value into its AI-centric subscription tiers, catering to both casual and professional users. The expanded storage and new AI tools signal a broader push to make AI capabilities more accessible and integrated within Google's ecosystem, impacting both consumers and the wider tech industry.

Key Takeaways

Google is sweetening the deal for those who might want to upgrade their plans to use more AI features. The company's mid-tier AI Pro plan, which costs $20 a month, now includes 5TB of cloud storage that can be used across services, including Gmail, Google Photos and Google Drive.

In addition to that, the plan also bundles in Google Home Premium Standard, which costs $10 on its own and adds expanded capabilities to Google Home devices, like a 30-day event history. A one-month free trial is available for the AI Plus plan.

In a post on X, Shimrit Ben-Yair, Google's vice president and general manager of Google One and Google Photos, said that, along with the extra cloud space, AI Pro subscribers or $250-per-month AI Ultra subscribers will get access to new features, like Chrome auto browse to automate online tasks.

Google has three AI-focused plans: AI Pro, AI Ultra and AI Plus. AI Plus, the lowest paid tier, offers 200GB of cloud storage and access to a limited set of AI features for $8 a month.

To make matters more confusing for those who only have a casual interest in AI, in addition to free Google plans that include 15GB of storage, the company offers nine paid plans, all with monthly or annual billing options. Plans start with a $2-per-month Basic plan and go all the way up to the $250-per-month Ultra plan with 30TB of storage.

Google's closest non-AI plan is its $10-per-month Premium, which includes 2TB of cloud storage and some access to the Veo 3.1 video generation model.

With OpenAI deciding to shutter its Sora video generation service, there may be more interest in Google's image and video generation tools. All of Google's plans that are $20 and up include 1,000 monthly AI credits, which can be used with Google tools, like Whisk and Flow, to create videos. Depending on the tool and type of video, it can cost anywhere from 10 to 100 AI credits to produce one.