GoKawiilIt’s been looming for weeks, but now the end is near: Just a few hundred Tesla Model S and Model X vehicles remain unsold. Tesla CEO Elon Musk confirmed this week in a post on X that custom orders of the Model S sedan and Model X SUV are over. “All that’s left are some in inventory,” he wrote.
Musk first announced Tesla’s plan to end Model S and Model X production back in January. And the data helps explain why.
Sales of the Tesla Model X and Model S have fallen steadily over the years as the company’s high volume and cheaper entries — the Model 3 and Model Y — took over. Tesla doesn’t separate S and X sales, instead combining them under “other models,” a category that now includes the Cybertruck. And those combined figures show S and X sales peaking in 2017 at 101,312 vehicles before declining to 50,850 vehicles (including Cybertruck) in 2025 — a fraction of the 1.63 million vehicles it delivered globally last year.
In other words, their deaths were inevitable. What comes next is a bit more complicated.
Musk isn’t filling the void left by the Model X and Model S with a traditional EV; he ditched plans to produce a lower-cost EV that was expected to be priced around $25,000. Instead, Musk is placing his bets on the Optimus robot, which has yet to go into production, and the Cybercab, an all-electric two-seater autonomous vehicle that was first shown as a concept in 2024.
Tesla plans to build Optimus robots at its Fremont, California, factory once production of the Model S and Model X end, which could be any day now that final orders have been taken. Musk has said Tesla will begin producing the Cybercab this month at its factory in Austin, Texas.
A look back
The Model S and X EVs have taken a backseat to the more affordable Model 3 and Model Y vehicles. But their debuts, and initial sales, marked two critical moments in Tesla’s colorful and often volatile history. The Model S launched in 2012 as its first volume EV. Its popularity not only changed how consumers viewed EVs, it prompted legacy automakers — long dismissive of the value of electric vehicles — to take notice.
Techcrunch event Disrupt 2026: The tech ecosystem, all in one room Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
... continue reading