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Apple TV has three series returning this summer, including a long-awaited hit

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Why This Matters

The return of popular series like Ted Lasso and the debut of new seasons for shows like Sugar highlight Apple TV's commitment to delivering diverse and engaging content, which can attract and retain subscribers in a competitive streaming market. These releases demonstrate Apple's strategic investment in original programming to strengthen its position in the entertainment industry and cater to varied viewer interests.

Key Takeaways

Apple TV just brought back one of last year’s biggest hit shows, and this summer at least three more series are scheduled to return—including a long-awaited title. Here’s what’s coming.

Ted Lasso season 4

We believed, and now it’s finally happening: Ted Lasso is returning to Apple TV.

Ted Lasso season 4 will premiere this summer, reportedly in August per star Hannah Waddingham.

The return of Ted Lasso follows years of speculation about the fate of Apple TV’s beloved hit.

Here’s Apple’s summary of the season 4 plot:

Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.

Apple recently released a brief clip teasing the plot, with Beard reading the book SoccerWomen by Gemma Clarke.

You can watch Ted Lasso seasons 1-3 here on Apple TV.

Sugar season 2

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