GoKawiilKey Takeaways Glabman wanted to create a functional condiment she could enjoy while navigating health issues.
She boostapped her side hustle, She’s The Sauce, with about $20,000 of her own savings.
She’s The Sauce made $10,000 in just 48 hours and now averages $10,000 in revenue per month.
This Side Hustle Spotlight Q&A features Nicole Glabman, 30, a New York City-based entrepreneur. Glabman currently works full-time at Uber in advertising while building her protein and prebiotic sauce brand She’s The Sauce. She draws on a professional background in retail and food, starting her career at Jet.com/Walmart as a buyer, followed by a stint at Gopuff in marketing. Responses have been edited for length and clarity.
Image Credit: She’s The Sauce. Nicole Glabman.
When did you start your side hustle, and where did you find the inspiration for it?
The idea for She’s The Sauce and motivation to start it as a side hustle came from a very real frustration. I’ve always loved sauce, but as I became more health conscious while dealing with hormonal imbalances (PCOS) and weight fluctuations, I kept hearing the same thing: “skip the sauce, it’s empty calories.” That never sat right with me. I didn’t want to cut something I loved, I wanted to make it better. So I created sauces that actually do something for you — with protein, fiber and ingredients you feel good about.
Before protein became the trend it is today, I was already thinking about how to make condiments more functional — not just lower calories, but actually additive. Protein and fiber weren’t a marketing angle. They were part of solving the problem from the start. As the broader market started to catch up and protein became a bigger focus, it only reinforced that I was onto something. But for me, it was never about chasing a trend, it was about rethinking what sauce could be.
Starting a scrappy, hands-on side hustle
What were some of the first steps you took to get your side hustle off the ground?
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