GoKawiilThe Kokuyo Design Awards, (previously) arguably Japan’s most-prestigious stationery design award, has been held for almost a quarter of a century now. Hosted by 120-year old stationery firm KOKUYO, the award receives close to 1500 entries each year for new products that have yet to be commercialized, with winning concepts given the opportunity to become real-life products.
For this year’s theme—hamon: design that resonates—designers were asked to submit concepts based on their own unique, lived experience, which in turn has the potential to resonate with society. One winner and three merit awards were announced last month.
Grand Prix: “Before Note” by Hiroki Kannari
The top prize went to Before Note, a deceptively simple yet radical rethink of the notebook. Instead of a finished product, Kannari proposes a “pre-notebook”—a bundle of pages that users can customize themselves by choosing the number of sheets and cover design.
It’s a design that sits between mass production and personalization, reflecting a world where individuality matters more than ever. Rather than buying a notebook, you complete it—turning a passive object into an active, personal process.
Merit Awards
Gram by Takashi Higashide
This pen series explores something almost invisible: weight. By adjusting only a few grams—without changing shape or material—it reveals how subtly our writing experience can shift.
The brilliance of gram lies in its sensitivity. It makes users aware of sensations they normally overlook, transforming writing into a more conscious, tactile act.
Notebooks Identified by Edges by Yuji Tsukamoto
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