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Nvidia's own DLSS 5 announcement video gets taken down by YouTube in Italy due to a copyright strike — local TV channel sent a copyright strike to every YouTube video for using the trailer it used for its own broadcast

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Why This Matters

The incident highlights the challenges and potential pitfalls of AI-driven content moderation on platforms like YouTube, especially when automated systems mistakenly flag and remove original content. For the tech industry and consumers, it underscores the need for more nuanced moderation tools to prevent unintended censorship and protect creators' rights. This event also raises questions about the reliability of AI in managing vast amounts of digital content effectively.

Key Takeaways

A local TV channel has successfully sent a YouTube strike to every video on the Italian version of the platform that used the DLSS 5 trailer, including Nvidia itself. Gaming content creator NikTek said on their X account that the Italian media company used footage from the DLSS 5 trailer for its own coverage. However, it seems that an overzealous employee of the Italian company sent out a mass DMCA complaint, and then YouTube’s AI moderators stepped in and took down every other video that had the same content.

(Image credit: YouTube)

What’s ironic is that even Nvidia, the source of the clip in question, was taken down by YouTube. While it’s easy to blame a company or its employees for this misstep, the larger issue here is that YouTube seemingly took action without looking at the details of the complaint. The video platform says that it uses AI technology for content moderation: “In our systems, AI classifiers help detect potentially violative content at scale, and reviewers work to confirm whether content has actually crossed policy lines,” the company said on its blog. “AI is continuously increasing both the speed and accuracy of our content moderation systems.”

However, many creators are complaining about YouTube’s use of AI technology. It is estimated that the platform terminated more than 12 million channels in 2025 due to violations of its terms of service, most of which have been flagged by AI. However, some of the affected creators complained that the reasons for the takedown are inaccurate or false positives. Some even said that their appeals were rejected within a few minutes of sending them, suggesting that the case did not even go under human review.

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This isn’t the first time that an original video was taken down by another channel that also used it for its own coverage, but Nvidia, by far, could be the largest victim yet. Furthermore, many other creators who used the same clip for their reaction videos have also been affected.

While Nvidia might have the muscle and resources to get YouTube to reinstate its video (which hasn’t happened yet at the time of writing), these smaller creators would likely have a harder time getting their videos back. More importantly, the takedown might add a strike to their account, which is something that many try to avoid, as it could potentially lead to the banning of their channel or account.

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