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Netflix just released a standalone gaming app for kids

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Why This Matters

Netflix's new standalone gaming app for kids expands its entertainment ecosystem, offering ad-free, offline games based on popular franchises. This move signals the company's focus on family-friendly content and diversifies its offerings beyond streaming video, catering to the growing demand for mobile gaming among young children. It also highlights the importance of safe, accessible digital entertainment options for families on the go.

Key Takeaways

Netflix just released a free app called Playground for smartphones and tablets. This is a gaming app for kids, aged eight and under. It's available to all Netflix members on any tier, and the company promises it doesn't have ads or in-app purchases.

It also works without a mobile or Wi-Fi connection. Netflix says this makes it the "perfect companion for long airplane rides or grocery trips." Kids do love their screens.

The company promises an "ever-growing library of games" for children. The platform launches with titles based on some massively popular franchises. There's something called Playtime with Peppa Pig, which is a collection of minigames starring the titular Peppa and friends.

There's also a game set on Sesame Street, in which kids get to "hang out with Elmo, Big Bird, Cookie Monster, Oscar and more beloved puppet pals." This is another minigame collection, with a memory card game, a connect-the-dots game and more.

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The catalog also includes a couple of games based on Dr. Seuss properties and a racing title based on the show Bad Dinosaurs. There are other things on the platform, like a sticker book collection and jigsaw puzzles. Again, every title here is intended for young children.