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Lone Jar of Nutella Drifts Around Cabin of Moon Spacecraft

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Why This Matters

The Nutella jar floating in NASA's Artemis 2 spacecraft highlights the intersection of space exploration and everyday consumer products, capturing public imagination and showcasing the human side of space missions. It also underscores the potential for brands to gain visibility through high-profile scientific endeavors, even if unintentional. This moment serves as a reminder of how technological advancements in space travel can inspire cultural moments and marketing opportunities alike.

Key Takeaways

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We were watching with bated breath as the crew of NASA’s historic Artemis 2 mission became the farthest any humans had ever ventured from Earth. Just after 2 pm Eastern time, the four astronauts reached a maximum distance of 252,752 miles as their Orion spacecraft whipped around the Moon.

Sharing the momentous occasion was a lone jar of Nutella hazelnut spread, which could be seen floating through the cabin around four minutes before breaking the record that was previously set by NASA’s Apollo 13 mission in 1970.

In other words, while their toilet may continue to act up and they’re forced to sleep in cocoon-like sleeping bags during their ten-day mission, they at least didn’t have to miss out on any calorific indulgences.

“Nutella just hit a world record flying as far away from Earth as nobody else did before,” one X user mused.

Nutella just hit a world record flying as far away from Earth as nobody else did before 👩🏼‍🚀🌓 pic.twitter.com/046pkMYezH — Tobi Mülhauser 🍕 (@iamtobi) April 6, 2026

Others pointed out the enormous and possibly free publicity Italian Nutella manufacturer Ferrero just received from NASA’s mission.

“Nutella just got the ultimate Space Ad provided by the Artemis 2 crew,” another user tweeted.

Some netizens accused NASA of staging the condiment’s brief appearance, calling it “product placement.”

But NASA shut down that rumor, with agency press secretary Bethany Stevens telling Futurism in a statement that “NASA does not select crew meals or food in association with brand partnerships.”

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