GoKawiilI cannot say with 100% certainty that nineteen-year-old Justin Jin is not pulling an elaborate prank on me. In my defense, Jin’s company Giggles – which he describes as “putting a trading app and TikTok together” – started as a joke.
“This was around 2023, when TikTok was rumored to get banned and whatnot, and people were trying to find a new social media platform,” Jin told TechCrunch. “So I started this meme about an app called Giggles, and it wasn’t real at the time, but it went viral on TikTok.”
The name is a riff on an existing joke — people on TikTok would see someone post a stale meme and reply, “bro got banned from google giggles.” It’s supposed to be the kind of place where you’d post millennial cringe (like Threads), only it’s not real. But then Jin made it real.
Jin said he created a landing page for the fake app and a logo that makes it look like it could be a real Google app. The site included a field where people could sign up for a waitlist. The site got 100,000 visits in one day, so Jin called up his friend Edwin Wang to actually make an app.
Jin and Wang weren’t Stanford roommates, or coworkers at McKinsey, or buddies from a startup incubator – no, Jin met his co-founder when he was a YouTuber running a dubious marketplace on Minecraft that eventually got shut down for violating platform monetization rules.
The new company that Jin would end up creating is something that could only come from a Minecraft YouTuber who collects NFTs: a TikTok-meets-Kalshi marketplace where users can post “brainrot” videos and invest “aura points” in the videos. Soon, the app will let users invest actual cryptocurrency instead of aura. If you invest early in a meme and it gains traction, you get paid. Though it is still an invite-only beta, Jin says that 450,000 users have signed up.
“The goal for us is to be the first crypto app where people spend more than, like, 30 minutes a day on it,” Jin said. “I think once we are able to be that doomscroll feed that’s really well made, it kind of naturally capitalizes on people’s dopamine cycles, and we think that this can retain users.”
Image Credits:Giggles
A crypto-based meme trading app that capitalizes on people’s dopamine cycles? Minecraft YouTuber co-founders? A fundraise of exactly $1,234,567? As I worked on this story, I became paranoid – my brain finally rotted while writing about brainrot, crumbling under the crushing weight of AI-generated misinformation and the impossibility of knowing if anything on the internet is real anymore.
I know, it seems insane to think that someone might create a whole app as a joke, but we’re in the age of vibe coding, and people are always trying to dupe journalists. If he already played a joke on Google, what if TechCrunch is the next target of this weirdly niche, minor humiliation? What if I became known as that writer who took Giggles seriously, derailing my career because I trusted a charismatic nineteen-year-old who told me that he used to sell fidget spinners on the playground?
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