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Most companies start PR too late

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Why This Matters

This article highlights the importance of proactive PR strategies, emphasizing that companies which build visibility early are better positioned to capitalize on major milestones. For consumers and the tech industry, it underscores the value of consistent communication and brand presence to maximize impact and credibility. Early PR efforts can lead to greater recognition and success when it matters most.

Key Takeaways

The companies that benefit most from big moments started building visibility long before the moment arrived. I’ve heard it too many times to count, “We’ve never done PR before and are getting ready to announce [insert your major milestone of choice]”