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Apple’s foldable iPhone is on track to launch in September, report says

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Why This Matters

Apple's upcoming foldable iPhone, expected to launch in September, marks a significant step in the company's efforts to compete in the foldable smartphone market. Its anticipated release could reshape consumer expectations and push innovation in device durability and design. The move highlights Apple's strategic focus on integrating foldable technology into its flagship lineup, potentially influencing industry standards and consumer adoption.

Key Takeaways

In Brief

Apple’s first foldable iPhone is on track to debut in September alongside the iPhone 18 Pro and Pro Max, according to a new report from Bloomberg’s Mark Gurman. The news follows a report from Nikkei Asia on Tuesday that raised concerns the company’s foldable iPhone could be delayed due to challenges during the phone’s engineering test phase.

Gurman reports that while the device’s complexity may limit initial supply, Apple is still aiming to launch the phone at roughly the same time as or shortly after the non-foldable models.

Given that the release is still six months away, the timing isn’t final, the report says.

The launch of a foldable iPhone will be a major move for Apple, as it will allow the tech giant to better compete with foldable models from Samsung and China-based smartphone makers, which have long offered foldable phones.

Apple’s device is said to have a few advantages over current foldable phones, as the tech giant has reportedly resolved issues with screen quality and overall durability, along with making the crease less visible when the device is unfolded.