Skip to content
Tech News
← Back to articles

Why the Best Way to Get Business Is to Give Business

read original get Networking and Collaboration Book → more articles
Why This Matters

This article emphasizes that building trust through generosity and helping others succeed is a more effective strategy for securing business than aggressive sales tactics. By focusing on giving first, professionals can foster genuine relationships that lead to long-term success and opportunities. This approach is applicable across various industries, highlighting the importance of trust in business growth.

Key Takeaways

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways The strongest opportunities come from helping others succeed before prioritizing your own gain.

Generosity builds trust, and trust consistently drives more business than aggressive pursuit.

The best opportunities in my career did not come from chasing deals. They came from helping other people win first. When most people think about getting business, they picture the chase.

Cold calls.

Perfectly crafted pitches.

Persistent follow-ups.

The idea is simple. If you want the deal, get it.

I understand that mindset. I started my career with the same mentality. Like every young professional, I wanted more listings, more clients, more deals. I thought success meant being the most aggressive person in the room.

Over time, I realized something important. The biggest opportunities in my career rarely came from chasing anything. They came from giving.

... continue reading