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This is the biggest risk a company can take in the age of AI

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Why This Matters

This article highlights the critical importance for companies to embrace AI-driven transformation to stay competitive and achieve higher returns. In an uncertain economic landscape marked by inflation and geopolitical risks, leveraging AI can be a key differentiator for success. For consumers, this underscores the growing influence of AI in shaping innovative products and services that can enhance their experiences and value.

Key Takeaways

Research from KPMG finds that the companies who embrace transformation delivered returns that were over four times higher than those who didn’t. It feels like a “hit-the-brakes” economy, with warning lights flashing everywhere: inflation pressures, AI disruptions, upside-down business models, and a persistent sense that some new market surprise or geopolitical tempest is waiting around the corner.