GoKawiilTackling Inattention
The redesign of a safety feature that is more than 100 years old originated from a simple need. “Bicycle bells have remained almost unchanged for over a century, but the world around them has not. Škoda DuoBell is the first bell ever designed to penetrate noise-cancelling headphones. It is a smart analogue trick that outsmarts the artificial intelligence algorithms in these headphones. It is a small adjustment that will improve safety on city streets,” said Ben Edwards from AMV BBDO, the agency involved in developing the concept. The idea was also supported by the agency PHD, while production company Unit9 contributed to the development of the prototype.
The number of cyclists in major cities worldwide is increasing. For example, in London, the number of cyclists is expected to surpass the number of car drivers for the first time in history this year. At the same time, however, the risk of collisions between cyclists and inattentive pedestrians is also rising. In 2024 alone, according to data from Transport for London, the number of such incidents increased by 24%.