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These Co-Workers Turned a Viral TikTok Into a Dog-Friendly Side Hustle. It Made $456K in Year 1 — Now On Track for $15M: ‘Should Have Quit My Day Job Sooner’

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Why This Matters

The success story of Houndsy highlights how a viral TikTok inspired side hustle can rapidly grow into a multi-million dollar business, emphasizing the potential for social media to catalyze entrepreneurial ventures. This case demonstrates the significant impact of innovative product ideas and the importance of leveraging viral content to scale startups in the tech and consumer goods industries.

Key Takeaways

Key Takeaways Bapu and Wilson raised $160,000 on Kickstarter to help bring their side hustle Houndsy to life.

Both co-founders quit their 9-5 jobs by 2023 to focus on the business full time.

Houndsy has seen $15 million in lifetime revenue — and is on track for another $15 million this year.

This Side Hustle Spotlight Q&A features Pavan Bapu, 40, of Chicago, Illinois. Bapu and his co-founder Luke Wilson started their side hustle Houndsy, which sells dog feeders that don’t require people to bend down, in 2021. Houndsy generated more than $450,000 in revenue during its first year and is on track to surpass $15 million in 2026. Responses have been edited for length and clarity.

Image Credit: Houndsy. Pavan Bapu and Luke Wilson.

What was your day job or primary occupation when you started your side hustle?

I worked as director of growth marketing for a hardware and software company that makes computer-controlled carving machines for small businesses.

A viral TikTok video inspired co-workers to start a side hustle

When did you start your side hustle, and where did you find the inspiration for it?

I started a side hustle with my co-side-hustler Luke Wilson in May 2021. He worked at the same company as a senior product manager. One day, he casually shared a TikTok video of an original dog feeder he built that garnered over 15 million views.

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