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Key Takeaways Apple’s first foldable iPhone is slated to be unveiled in September alongside the iPhone 18 Pro and Pro Max, despite earlier reports of engineering delays.
The device is being treated internally as the most significant redesign in iPhone history.
The foldable model is central to a broader strategy to expand the iPhone line with new designs, higher price tiers and differentiated features.
Apple is preparing to launch its first foldable iPhone this year in September during the company’s typical phone debut period, people with knowledge of the matter told Bloomberg.
The sources said that Apple will release the foldable phone alongside the iPhone 18 lineup, and the product’s price will cross the $2,000 mark. Though the high price point might deter some customers from buying the product, it could still increase Apple’s average sales price and spur revenue growth. Apple considers the device to be the most significant redesign in iPhone history.
Bloomberg countered a report from news site Nikkei Asia on Tuesday that sparked concerns about a delay in the launch date of the foldable phone. The news outlet previously reported serious manufacturing snags that could push the device back by months.
Bloomberg’s sources painted a different picture. They suggest that while the new display and materials could keep early supplies tight for a few weeks, Apple still plans to have the foldable iPhone hit shelves at around the same time as the regular iPhone models. Apple usually brings its newest phones to store shelves the week after it announces them.
Last month, Bloomberg’s Mark Gurman described the foldable iPhone as “the most significant overhaul in the iPhone’s history.”
Morgan Stanley’s Erik Woodring has argued that Apple’s entry into foldables could “double the market for these devices by the end of fiscal 2027.”
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