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She Was a Broke Backpacker Surviving On Oranges — Now She Runs a Wellness Empire. Here’s How.

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Why This Matters

Kimberly Snyder's journey from a struggling backpacker to a wellness empire highlights the power of listening to one's intuition and leveraging authentic storytelling. Her success demonstrates how passion-driven entrepreneurship can resonate with both celebrities and everyday consumers, shaping the wellness industry. This story underscores the importance of authenticity and resilience in building a lasting brand in the competitive health and wellness space.

Key Takeaways

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways Snyder found early success listening to her intuition.

Writing bestsellers about wellness and inventing a popular green smoothie led to celebrity clients

She walked away from the A-list world to help regular people not just famous people.

Kimberly Snyder never expected to run a wellness empire.

When she graduated magna cum laude from Georgetown University, she backpacked across over 50 countries around the world for three years, including India, where she discovered and studied yoga and meditation.

Afterwards, she moved to a rent-controlled apartment in NYC, went back to nutrition school and became a yoga teacher. When she was getting started, there were days when lunch would be three oranges she could buy for a dollar.

But Snyder had a secret weapon. “The one thing that I’ve really tried to listen to is that intuitive voice inside,” she says.

Related: This Fitness Trainer Built a $191 Million Activewear Brand by Solving a Problem Every Woman at the Gym Faces

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