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OpenAI looks to take on Anthropic with $100 per month ChatGPT Pro subscriptions

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Why This Matters

OpenAI's introduction of a $100/month ChatGPT Pro subscription aims to enhance its competitive edge against Anthropic by offering significantly increased Codex usage for developers and power users. This move reflects the company's focus on catering to high-effort, professional coding tasks and expanding its subscription options. For consumers and the industry, it signals a shift towards more specialized, scalable AI tools tailored for intensive use cases.

Key Takeaways

OpenAI announced a Pro ChatGPT tier on Wednesday that increases limits for Codex, OpenAI's artificial intelligence-powered coding assistant, as the company looks to compete with Anthropic's popular Claude Code.

In an announcement posted to X, the company said the $100 per month Pro tier has five times more Codex usage than its $20 per month Plus level, and is best for "longer, high-effort Codex sessions."

"The Plus plan will continue to be the best offer at $20 for steady, day-to-day usage of Codex, and the new $100 Pro tier offers a more accessible upgrade path for heavier daily use," the company wrote in a post on X.

The new level brings the number of ChatGPT subscription tiers to five for personal use: Free, Go, Plus and now two Pro levels. OpenAI already had a $200/month Pro tier.