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YouTube Premium price hike: Will you pay up or finally cancel?

2026-04-10 | original
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Why This Matters

The recent price hike for YouTube Premium highlights the ongoing trend of rising costs in streaming services, prompting consumers to reconsider their subscriptions. This increase could influence user loyalty and push some to cancel or seek alternative platforms, impacting YouTube's revenue and competitive positioning in the industry.

Key Takeaways

Joe Maring / Android Authority

Plenty of streaming services have recently raised their prices, and YouTube Premium has finally joined the pack. Premium prices now start at $15.99 for individual monthly plans, a far cry from the $9.99 pricing of YouTube Red (2015) and the $11.99 launch pricing of Premium (2018). Upward changes are reflected across all YouTube Premium plans.

YouTube Premium prices (Old price, July 2023 - March 2026) YouTube Premium prices (New prices, March 2026 onwards) Individual (Monthly)

YouTube Premium prices (Old price, July 2023 - March 2026) $13.99

YouTube Premium prices (New prices, March 2026 onwards) $15.99

Individual (Annual)

YouTube Premium prices (Old price, July 2023 - March 2026) $139.99

YouTube Premium prices (New prices, March 2026 onwards) $159.99

Family (Monthly) - Up to six members

YouTube Premium prices (Old price, July 2023 - March 2026) $22.99

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